My name is Sarah Featherstone, founder of WHO WOULDA THOUGHT IT DRESSMAKER.
Two years ago, after a rejection that completely crushed me, I made a decision that changed my life. Instead of letting it break me, I turned to dressmaking.
I’ve been obsessed with dresses for as long as I can remember. As a little girl, I was convinced I was a Spice Girl, and I had shift dresses in every colour. My love for dresses has never changed—it just became something I wanted to create myself.
For the last two years, I have dedicated my life to learning this craft. I’ve attended sewing classes, worked from 5am until late into the evening, and handmade more than 85 dresses. Every single dress has made me a better dressmaker.
Today, every dress I sell starts as a handmade prototype before it’s professionally manufactured. I believe that’s what makes the difference.
WHO WOULDA THOUGHT IT DRESSMAKER wasn’t built overnight. It was built through passion, determination and the decision to turn pain into purpose. What started with heartbreak became the beginning of my business, and I’m proud of how far that journey has taken me.
Inspired by the bold silhouettes of the 1960s, Who Woulda Thought It is a love letter to the women who walk into a room and shift its centre of gravity.
Each piece is built with an obsession for fit, finished by hand, and designed to feel as unforgettable as the moment you'll wear it.
Every dress has its own character — The Diana, Miss Lulu, Miss Moneypenny, The Dolly.
Four signatures, four personalities. Each cut, fitted and finished by hand.
